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A/B Testing: E-Commerce Market Research that Gets Results

  Image source: Searchengineland.com Despite proven results from A/B testing, it remains an amazingly underutilized methodology.  We’ve discussed it before, and offer some great resources to help you...

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How Mobile Market Research Improves Copywriting

Image source: fdpgroupcouk.com One of the many sides of marketing that market research impacts is copywriting. Ogilvy said that copywriting is just great salesmanship in print. Nobody knows customers...

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